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There has been some positive news about the new chain of Korean bibimbap restaurants that debuted in Los Angeles last week. Bibigo Hot Stone has a cute name and a promising plan of offering "design your own" bibimbap dishes to an already Korean food loving California clientele. But I cringe every time I hear their marketing slogan and wider goal of becoming the "McDonalds of Korean food". I know they are referring to the convenience and affordability of the fast food giant, but it doesn't exactly scream "healthy" and "fresh", which are other keywords in their publicity campaign. Regardless, I am hoping they make good on their promise of "200 American locations in the next five years" and open one near me very soon.

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